About

Unlocking Potential, Shaping Digital Futures

At BeTop, we are more than consultants - we are catalysts of digital transformation. With deep expertise in bespoke digital solutions, we empower businesses and governments to grow strategically and perform at their peak.

As we evolve, so does our vision - expanding into cutting-edge technologies like Artificial Intelligence, automation, and emerging digital ecosystems. Grounded in excellence and innovation, we craft intelligent, future-ready solutions that align with our clients’ unique goals, guiding them into a bold new era of digital mastery.

Tailored for You

Your vision is unique, and so is our service. At BeTop, we listen closely and adapt our approach to fit the contours of your project for a perfect fit.

Better Together

We’re all about teamwork at BeTop. Bringing our minds together, we blend our skills to craft solutions that are just right for you.

Your Goals, Our Mission

With BeTop, your goals take center stage. We're committed to making your ambitions a reality with solutions that are as unique as your business

About Features Shape

Hand-in-Hand Innovation

About Features Shape

Innovation isn't a solo journey. At BeTop, we join hands with you to navigate the digital landscape, turning bright ideas into brighter realities.

Amer Milhem

Founder & CEO

“At Betop, we understand that digital transformation is no longer an option, but a necessity for staying relevant and achieving sustainable growth. Thanks to our team of experts and consultants, we have achieved tangible results with our clients through a series of well-organized initiatives. This has enabled us to consistently provide profound and sustainable solutions, granting our clients a competitive edge and leadership.”

Amer Milhem

Our Approach

Team

Here at BeTop, we get it going digital is the way forward, which is essential for keeping up and growing strong. Our expert crew is all about turning plans into action, and we’ve got the wins to show for it. By crafting solutions that stick, we make sure our clients are not just in the game but ahead of it.

Leadership team
Layla Al-Mansouri
Marketing Lead
Ahmed Fadi

Strategic Marketing Lead with a proven track record in driving brand growth, digital campaigns, and ROI-focused strategies.

Ahmed Aziz
Research Lead
Aysha Alaa

Insight-driven Research Lead specializing in data analysis, strategic thinking, and evidence-based decision making.

Emma Johnson
Finance Lead
Khaled Sam

Results-oriented Finance Lead with expertise in financial planning, budgeting, and strategic analysis.

James Anderson
Technical Lead - Male
Sara Ali

Experienced Technical Lead with a strong command over system architecture, team mentorship, and end-to-end project execution.

Why Us?

When we join forces with clients and collaborators to push boundaries and pinpoint the fastest route to success, we stand committed to delivering:

01. Collaborative Partnership
We work hand in hand with you - aligning our deep expertise in strategy, operations, digital, and AI—to ensure each solution reflects your distinctive goals and culture.

02. Impact‑Driven Innovation
Powered by emerging technologies - Artificial Intelligence, machine learning, hyperautomation, cloud, and data analytics - we build smart, high-impact systems that elevate performance and future-proof your organization.

03. Agile & Outcome‑Focused Execution
Our approach combines agility with rigor. We use iterative prototyping, rapid deployment, and real-time analytics to deliver real business outcomes - ensuring each project moves quickly from concept to measurable success.

Join our growing team

Explore what it’s like to work at BeTop and check out our current job openings.

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B.E

B – Bold Thinking

We challenge the status quo and deliver disruptive strategies that move the needle.

E – Executable Future

We design future-ready strategies that aren’t just visionary.

T.O.P

T – Tailored Services

Every organization is unique. Our strategies are 100% customized to your needs.

O – Operational Excellence

We drive sustainable change that improves performance across the board.

P – Partnership Mindset

We don’t just consult. We co-create, side by side, with your teams.

Frequently Asked Questions

Who is BeTop and why were you founded?
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BeTop was founded by technology and strategy veterans who saw a gap in the market for consulting firms that combine deep technical know-how with clear business impact. Our mission: drive transformation the right way—strategically, creatively, and measurably.

What core values guide BeTop?
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We live by three pillars—Integrity, Innovation, and Impact. Whether it’s a client project or internal initiative, we uphold transparent collaboration, champion bold ideas, and deliver results you can measure and sustain.

 Who leads the BeTop team?
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BeTop is led by a diverse leadership team including former CTOs, product strategists, and delivery experts. Each brings decades of hands-on experience in digital and consulting engagements—from startups to Fortune 500 companies.

What industries does BeTop specialize in?
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Our expertise spans tech, finance, healthcare, retail, and manufacturing. We thrive in complex environments, tailoring digital strategy, consulting, and operational excellence to diverse business needs and regulatory landscapes.

How does BeTop measure success for clients?
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We define success by partner goals—scalability, ROI, efficiency gains, or market differentiation—and track performance through clear KPIs like user adoption, revenue uplift, and operational metrics tied to your objectives.